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IORANE was founded more than 30 years ago, located in BELO HORIZONTE, and GUSTAVO RABELLO has served as CEO since 2003. The brand was born in the wholesale market and has been investing in the retail sector since 2008. It is essential to bring the brand's lifestyle and DNA directly to the end consumer and to strengthen this. The IORANE ecosystem has grown and grown. Since 2012, the brand has had its own website, has always had a strong digital influence, and has become a pioneer in its actions. In 2016, NXT LVL was born as the second brand of the group, with distinctive behavior and its own DNA. Both are national luxury brands.
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