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Jo Malone is a company that markets high-end skincare and perfume products, acquired by Estée Lauder Group in 1999. Its features are personalized, high quality, and unique perfumes. JO Malone is known as the queen of the perfume world in the West, with simple and elegant fragrance notes. The difference between Jo Malone perfumes and other fragrances lies in the purity and closeness to reality of the scents. Its packaging uses simple French apothecary bottles, understated and elegant, exuding a strong British charm. The consistent style of Jo Malone perfumes is noble, subtle, and unique.