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In April 2003, Grammy-winning artist and designer **Pharrell Williams** met streetwear icon **NIGO**. Their creative connection led to a collaboration with graphic designer **SK8THING**, whose logo designs became the foundation of their new brand: **BILLIONAIRE BOYS CLUB**. Soon after, **ICECREAM** emerged as a complementary sneaker line, evolving into a full standalone brand beloved by skate and street culture. Today, **BBC/ICECREAM EU** represents the premium expression of this legacy, blending streetwear with luxury to inspire and lead culture. The brand actively supports emerging European artists and stays innovative through music projects and creative initiatives.

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