About New Balance BENELUX
New Balance was founded in 1906 when English inventor William J. Riley set out to create footwear products designed to help those on their feet all day. His first product was a flexible arch support. The company has since grown to be the recognizable brand it is today. With over 100 years worth of experience, New Balance continues aiming to improve performance and help athletes pursue a new PB. This program offers a 30-day cookie duration.